Friday, February 4, 2011

Industry News: Celebrate American Heart Month with The Heart Truth®!

Source: National Heart Lung and Blood Institute

Beginning on National Wear Red Day®—Friday, February 4, 2011—millions will help spread the critical message that "Heart Disease Doesn't Care What You Wear—It's the #1 Killer of Women.®" The Red Dress®, the national symbol for women and heart disease awareness, was created by The Heart Truth in 2002 to deliver an urgent wakeup call to American women. Everyone can participate in the national movement by wearing their favorite red dress, shirt, tie, or Red Dress Pin. For free information and resources to help you and your community celebrate National Wear Red Day, visit the National Wear Red Day toolkit.
On Wednesday, February 9, 2011, The Heart Truth will once again bring the Red Dress to life on the runway at Mercedes-Benz Fashion Week in New York City, with the debut of the Red Dress Collection 2011. Being held for the first time at Lincoln Center, this stunning event will showcase the power of the Red Dress, and encourage women to protect their heart health and take action to lower their risk for heart disease.
Get Involved today: visit the Healthy Action Community, where you can find free tools and resources to help you protect your heart health and share The Heart Truth with others. Be sure to let others know about your event by submitting details to the Activity Registry.

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